Promotion is a key element in conveying the benefits of your product or service to your customer or your employee. For employees, it provides motivation to stick to the company and continue working sincerely for it, while for customers; it is a tool for ensuring recall and loyalty.
Simply put, without promotional activities, it would be difficult for your prospective customers to find your company’s product or service. The only people aware of your company would be your family and close friends. Promotional events undertaken for customers are usually a form of marketing and can take either the outbound route or inbound route. Making promotional items and promoting the company through them is part of outbound marketing. Inbound marketing refers to digital marketing like social media marketing, Search Engine Optimization etc. part of the marketing plan. There is also Public Relations which is conveying the public image of the company to its customers and the public at large.
A company can and usually undertakes both types of marketing simultaneously, not to miss out on any opportunity to gather loyal customers. Promotional events also affect the public image of the company so they have to be designed carefully to have a lasting impact.
Handing out items at corporate events is a common promotional activity. It may be at a seminar, trade conference, or on any important anniversary of the company or it could even mark a special public occasion like the start of a New Year or the holiday season etc.
Pens, keyrings, mugs, tee shirts all are favorite promotional merchandise which can be procured at not too great a cost to the company for use in promotional activity.
Promotional Umbrellas are one more item on this list, which can garner a lot of publicity and attention towards the company and its offering.
Promotional Umbrellas are manufactured by umbrella manufacturers and form a good chunk of their B2B business.
What do promotional umbrellas have that normal umbrellas do not?
Most often they are printed with the company name and logo as well as the company’s products. After all, there is ample space on the canopy for this.
They are completely customizable, including their shafts, spike handle and tip cups at no extra cost. Customizable, meaning, that they are available in different colors to suit your specifications.
They offer a variety of umbrellas – automatic umbrellas, vented umbrellas, golf umbrellas, storm proof umbrellas, telescopic umbrellas, ladies umbrellas, parasols.
They are competitively priced, the rate per piece can go down two pounds less if the order quantity is 500.
Why are umbrellas a favorite amongst marketers?
Umbrellas are always useful, especially in Britain’s climate when it is impossible to predict when the next shower will be. An umbrella is also a good protection from the sun, whose UV rays can cause damage to the skin and is many times the cause of a splitting migraine headache.
A handsome umbrella is always a pleasure to behold and can also double up as a defense weapon or as a walking aid as the case may be. It can never go out of fashion or use the way pens do.